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Mia | Startup MVP

Internal Softwares

A generative AI MVP to automate social media marketing for small businesses, integrating data scraping, theme generation, and campaign creation with editable content and image templates.

Mar 18, 2025

5 weeks

UX, Flutter, AWS, OpenAI APIs

Problem Statement

Small businesses often lack the time, budget, and technical know-how to run consistent and visually compelling marketing campaigns. They rely heavily on manual workflows and third-party consultants. Mia wanted to explore how generative AI could automate this process—reducing both effort and dependency—through a scalable MVP that could validate its product-market fit rapidly.

Problem Statement

Small businesses often lack the time, budget, and technical know-how to run consistent and visually compelling marketing campaigns. They rely heavily on manual workflows and third-party consultants. Mia wanted to explore how generative AI could automate this process—reducing both effort and dependency—through a scalable MVP that could validate its product-market fit rapidly.

Approach

We engineered an MVP that combined structured onboarding, automatic website scraping, theme detection, and campaign creation. Using generative APIs for content and visuals, we offered editable campaign pages for multiple social platforms. The system was built with short feedback loops, allowing users to input, revise, and publish with minimal effort while testing the concept end-to-end.

Solution Overview

Solution Overview

We built an end-to-end marketing automation MVP. It allowed users to sign up, auto-fill business data via scraping, auto-generate themes, and create fully editable campaigns for Instagram, Facebook, and more. Image templates were powered by Bannerbear with modifiable layers.

Solution Overview

We built an end-to-end marketing automation MVP. It allowed users to sign up, auto-fill business data via scraping, auto-generate themes, and create fully editable campaigns for Instagram, Facebook, and more. Image templates were powered by Bannerbear with modifiable layers.

Design Theme-Based Campaigns

Design Theme-Based Campaigns

We implemented a system that automatically scrapes a user’s website to detect visual identity elements like colors, typography, and layout tone. Using this extracted theme, we generated platform-specific posts—Instagram, Twitter, and Facebook—powered by an image generation API. This gave users branded content that aligned with their existing online presence without any manual design effort.

Design Theme-Based Campaigns

We implemented a system that automatically scrapes a user’s website to detect visual identity elements like colors, typography, and layout tone. Using this extracted theme, we generated platform-specific posts—Instagram, Twitter, and Facebook—powered by an image generation API. This gave users branded content that aligned with their existing online presence without any manual design effort.

Editable AI-Generated Campaigns

Editable AI-Generated Campaigns

Each campaign page featured text and image-based social media posts created via generative APIs. Users could edit copy and regenerate banners using Bannerbear’s dynamic templates, enabling on-brand personalization.

Editable AI-Generated Campaigns

Each campaign page featured text and image-based social media posts created via generative APIs. Users could edit copy and regenerate banners using Bannerbear’s dynamic templates, enabling on-brand personalization.

Multimedia Input-Driven Content

Multimedia Input-Driven Content

Users could optionally upload videos or images during campaign creation. These media were incorporated into copy and design recommendations via multimodal inputs, making each output more contextual and humanized.

Multimedia Input-Driven Content

Users could optionally upload videos or images during campaign creation. These media were incorporated into copy and design recommendations via multimodal inputs, making each output more contextual and humanized.

Rapid Onboarding Experience

Rapid Onboarding Experience

We created a seamless multi-step onboarding process with social login, smart form fills, and dynamic previews. It gave users immediate value without requiring complex inputs, reducing drop-offs during sign-up.

Rapid Onboarding Experience

We created a seamless multi-step onboarding process with social login, smart form fills, and dynamic previews. It gave users immediate value without requiring complex inputs, reducing drop-offs during sign-up.

Impact

We delivered a lean, AI-first MVP that automated 90 percent of social media marketing workflows for small businesses. From onboarding to campaign-ready assets, the platform proved high usability with minimal manual steps.

90% automation in campaign setup

5-step onboarding completed in 3 min

Image edits rendered in under 10 sec

90% automation in campaign setup

5-step onboarding completed in 3 min

Image edits rendered in under 10 sec

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Throw us a challenge?

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Or

Send inquiery

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Throw us a challenge?

Book a call

Book a call

Or

Send inquiery

Send inquiery

Throw us a challenge?

Book a call

Book a call

Send inquiery

Send inquiery