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Tata Telebusiness Services | SalesPulse

Internal Softwares

We developed an AI-powered mobile app for TTBS that delivers product updates, industry insights, and competitor intelligence in a short-news format. The app enables automated content summarization, editorial approval workflows, personalized delivery, and in-app analytics to keep sales teams updated without interrupting workflows.

Feb 15, 2025

7 weeks

AI, Flutter, Firebase, PowerBI

Problem Statement

TTBS needed a scalable way to keep its sales force and channel partners informed about product updates, competitor moves, and market trends. Traditional formats like decks and long videos led to low engagement and outdated knowledge. Without real-time intelligence in a digestible form, field teams often lacked the context to make informed sales conversations on the ground.

Problem Statement

TTBS needed a scalable way to keep its sales force and channel partners informed about product updates, competitor moves, and market trends. Traditional formats like decks and long videos led to low engagement and outdated knowledge. Without real-time intelligence in a digestible form, field teams often lacked the context to make informed sales conversations on the ground.

Approach

We created a short-news-style app that uses AI to extract and summarize information from reports, PDFs, websites, and internal uploads. A custom approval system ensures editorial oversight, and the content is distributed via mobile with interactive, swipeable, and categorized updates. In-app analytics track user behavior, helping TTBS evaluate content effectiveness and sales readiness.

Solution Overview

Solution Overview

We launched a mobile-first platform that converts long-form content into concise AI-generated updates. It features editorial workflows, push notifications, personalized feeds, and PowerBI dashboards to track engagement. The platform ensures real-time sales enablement at scale, without relying on manual training cycles.

Solution Overview

We launched a mobile-first platform that converts long-form content into concise AI-generated updates. It features editorial workflows, push notifications, personalized feeds, and PowerBI dashboards to track engagement. The platform ensures real-time sales enablement at scale, without relying on manual training cycles.

AI-Powered Summarization

AI-Powered Summarization

We implemented an AI pipeline using LLMs to convert lengthy PDFs, reports, and industry articles into 60-second, mobile-friendly content. Formats included bullet summaries, headline cards, and carousels. This eliminated the bottleneck of manual content creation and made information instantly available to all users with relevant context retained.

AI-Powered Summarization

We implemented an AI pipeline using LLMs to convert lengthy PDFs, reports, and industry articles into 60-second, mobile-friendly content. Formats included bullet summaries, headline cards, and carousels. This eliminated the bottleneck of manual content creation and made information instantly available to all users with relevant context retained.

Editorial Review Workflow

Editorial Review Workflow

Before publishing, every AI-generated update passed through an admin portal where TTBS teams could review, modify, and schedule content. Stakeholders could approve updates, set visibility rules, and even schedule push alerts. This ensured factual correctness and brand tone consistency while maintaining the efficiency of automation.

Editorial Review Workflow

Before publishing, every AI-generated update passed through an admin portal where TTBS teams could review, modify, and schedule content. Stakeholders could approve updates, set visibility rules, and even schedule push alerts. This ensured factual correctness and brand tone consistency while maintaining the efficiency of automation.

Personalized Content Feeds

Personalized Content Feeds

We developed a content tagging engine that tailored feeds based on department, interests, and prior engagement. Users could discover updates relevant to their roles, such as marketing insights or product launches. This helped avoid information overload and ensured every team member saw what mattered most to them.

Personalized Content Feeds

We developed a content tagging engine that tailored feeds based on department, interests, and prior engagement. Users could discover updates relevant to their roles, such as marketing insights or product launches. This helped avoid information overload and ensured every team member saw what mattered most to them.

In-App Engagement Analytics

In-App Engagement Analytics

We integrated a detailed engagement dashboard that tracked saves, shares, reading time, and click-throughs across all categories. These insights allowed TTBS to evaluate content impact and indirectly assess which employees were staying up to date. These metrics also provided strategic input into learning and capacity-building efforts.

In-App Engagement Analytics

We integrated a detailed engagement dashboard that tracked saves, shares, reading time, and click-throughs across all categories. These insights allowed TTBS to evaluate content impact and indirectly assess which employees were staying up to date. These metrics also provided strategic input into learning and capacity-building efforts.

Impact

The SalesPulse app transformed product training into an AI-led, always-on system. It reduced reliance on traditional formats, empowered sales reps with real-time insights, and gave management a clear view of engagement trends. Sales enablement became faster, personalized, and significantly more scalable.

60-second updates from long content

100% automated content ingestion

Real-time analytics on engagement

60-second updates from long content

100% automated content ingestion

Real-time analytics on engagement

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Or

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Throw us a challenge?

Book a call

Book a call

Or

Send inquiery

Send inquiery

Throw us a challenge?

Book a call

Book a call

Send inquiery

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